ࡱ>   Root EntryZ O2b*ACONTENTS 0CompObjVSPELLINGXSF4rJLf\`tv"$@ D Z  , . ^ x * , ^ B D^`b$T*J\^`bdBpLLNPRz6.Jx024(2"'( ) @S F"$ . ^ , ^ `^RzJ04 " 2 "PS" $  084 "PS" $  08 99 " " ttL44 <9,Times New RomanArial  " " "XXFw8Canon MP600 Printer ߁d BJDM 0VT$m,`Oj,`OjVT$m,v`Oj,v,v`OjXX' dVT$mVT$m@  VT$m   Canon MP600 Printer ߁ od Letter0%winspoolCanon MP600 PrinterUSB003CHNKWKS 0TEXTTEXT4FDPPFDPPFDPPFDPPFDPCFDPC STSHSTSH"STSHSTSH"2SYIDSYIDP"SGP SGP d"INK INK h"BTEPPLC l" BTECPLC "FONTFONT"PSTRSPLC ":PRNTWNPR.#P FRAMFRAM~-TITLTITL.DOP DOP ."Why would people come to our site: - Information (Calendar of Events, Reviews, Articles, Photo/Business of the Month) - Coupons/Special Offers/Save Money - Blog - Community Interaction - Business Resources What will provide income? - Coupons/Banners $ 40 Production $100 Per Month, Per Ad - Web Design $350.00 - One page web presence site - logo, photo, map, hours, contact information, all info provided in digital format $750 - Three page site - logo, photo, map, hours, contact information, menu, up to 8 photos All information provided in digital format $40/hr for scanning, typing, etc. - Affiliate Programs - amazon.com - lunarpages - Classifieds - Run for one week. $25 for up to 200 characters, $10 for each 50 after that - Employment ads: one week: $40 for up to 300 characters, $10 for each 50 after that. Four weeks: 20% discount Who is the target audience? - Consumers/General Population - Military - People relocating/new to area - Business Owners (B2B) - Visitors/Tourists - UTEP students - Las Cruces Who is the competition? - El Paso Scene- expensive, cheesy, too many ads - El Paso Inside and Out - expensive - What s Up? El Paso - expensive, cheesy, too many ads - El Paso Inc.- expensive - Citysearch.com - not personalized enough, too big, expensive What makes us different? - Quality of Design (professional = credibility, raise the standards for business in El Paso, quality of articles - Affordability for small business - No printed material = no waste - Appeal to wide range of taste, income, interests and ideas - Liberty to change and grow - no corporate agenda - Flexibility for us and for clients for ads and updates - We can have new info every day Services Offered: -Reviews/Rating: Music, Restaurants, Businesses, Movies, Books, Websites, Nightclubs, Museums, Fashion Shows, Product Reviews, Food - Editorials/Professional Articles - Community Information - $ Web Design - $ Banners/Advertising - Photo Gallery (photo of the week, event of the week, socials type photos) - $ Press Release Distribution - $ Classifieds - Awards How will people find out about our site? - Flyers - printing cost - Email List - $160 - Links - free - minimal - Search Engines - free to $199/year - Word of Mouth - free - Channel 9 commercial - $2,000/mo - Military Newspapers of units moving to El Paso/FRG s - free - $150 - Brochures at Hotels and Airport - free? - Billboard - $2,000 - Promotional Merchandise (Leena ?) - $500 + staff? - Throw a party - ? - Awards displayed - free - Diablo s Stadium, UTEP(tailgate party, sports, newspaper) - ? What are our goals? - Raise the standard for business in El Paso - Offer affordable resources to small businesses - Create a link between small business and the community - Offer a resource for new people to El Paso, especially military - Offer a comprehensive website - not limited to one area - Be involved and contribute to the community ourselves - Be a community resource (support groups, charities, organizations) - Create a successful, profitable business Where will information/events come from? - Business submissions - Individual submissions - Newspaper - Professionals from each field - Personal experiences wwwwF"\""V"$c"` "``""A."@"\""V"$c"` "``"."Plan.wps""p"pp (" )"^RzJ04 " 2 "PS" $  084 "PS" $  08 Z O2Quill96 Story Group Class9qyyyy1 y6 y