Helpful Links

Entrepenuer.com

Business Tools from Inc.com

Small Business Administration

SCORE

All Business.com
AllBusiness.com provides practical advice and resources to help small and medium-size businesses succeed.

Small Business Computing.com
This site features news and trends on small business technology and online marketing

StartupJournal.com
The Wall Street Journal Center for Entrepreneurs features articles on business planning and small business management. This site includes a list of franchises.

Subscription Network
The Subscription Network offers entrepreneurs free subscriptions to dozens of business publications.

Got VMail Communications
Got VMail Communications offers a suite of outsourced voice communications services that delivers call-flow processing and call center professionalism to small and home-based businesses.
 

AdsGuide
AdsGuide is a directory of Internet advertising, marketing and commerce services.

goWholesale
go Wholesale, a wholesale search engine, provides fast access to products, business services, auctions, classifieds, blogs and a community forum to grow your business.
 

Just Sell
This site is dedicated to helping business owners and entrepreneurs sell better. Find industry-specific sales news, how-to articles, sales ideas and discussions.
 

KnowThis.com
KnowThis.com is an advertising and marketing virtual library that offers resource materials and useful links.

BBB Online
BBBonline is a subsidiary of the Council of Better Business Bureaus. Their mission is to promote trust and confidence on the Internet. This site helps business owners with Web sites to establish an online privacy policy program.
 

Workz.com
Articles at workz.com help small businesses with building their Web sites and attracting customers online.

E-Commerce Guide

News, reviews and practical solutions for your online business

Starting an e-business

 

Offers links, tips, and ideas for marketing a web site covering the latest trends in search engine optimization, email marketing, PPC directories, affiliate programs, and more.

 

 

 

 

   Helpful Information  

PURPOSE
The first thing to determine is: What is the purpose of the site?  Is it to make information about your product or event available?  Is it strictly to sell a product?

KEYWORDS

  • One of the components of your site will be hidden codes that the search engines use to categorize web pages.  These can be inserted as key words, descriptions and/or meta tags. 

  •  Create a list of at least 10 words that describe your site.  If you sell hand made soap some examples of key words would be "soaps, handmade,  orange, scented, gentle, natural, "Company Name",  glycerin, special offer". 

  • For the description develop a one or two sentence summary of what your site is about. You can then use these words to form an outline of the content of your site.

CONTENT

  • Think of the information that you would make available in other printed resources such as brochures, flyers and newspaper ads as well as the outline that you have just created.  

  • Most internet marketing specialists recommend coordinating your online appearance with that of  other printed materials.  You may already have a logo, color scheme and other information already thought out and need it translated into a web page.   

  • You might not be sure about the ins and outs of internet marketing but you do probably know a lot about your target market and their likes and styles.  Be sure to provide this information as it will help set the right tone for your site!

  • If you still are unsure of what to add surf, surf, surf.  Check out what your competition or similar organizations are doing!  Make a list of how you think your product, event or information is more up to date, better value, etc.  You want to create or find a niche and fill it.

  • Don't forget testimonials as a great way to create credibility!  Do not add the customer's email address or full name with out getting their permission first.

WHERE TO PUT YOUR PAGE
  If you don't already have a domain name  (www.yourbusiness.com) and a place to host it, you can place your page on a web hosting service such as lunarpages.com.    You can save a little if you pay 12 months at a time. Your account with them is in your name and you are responsible to make sure that the content of your web page does not violate any of the terms of service.

WEBSITE REMODELING
If you already have a website but you feel it is time for a change consider the following:

  • What do you like the most about your current site?

  • What do you like the least?

  • How easy is it to get around your site?

  • Is your target market the same?

  • Is there any content that needs to eliminated or added?

  • Is the purpose of your site the same?

INTERNET MARKETING
Once you have a website you will need to help people find it.  Make sure you web address is included in all of your email signatures, on your business cards and all other printed material.  Other ways we can help you increase traffic to your site:

  • Submit your site to the major search engines

  • Register your site in local directories and in industry directories

  • Make suggestions and help you develop content that will keep customers coming back to your website on a regular basis (give-aways, industry news, sales, mailing lists, etc)

If you are ready to start now please
email us for consultation.


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